Nikki Canning is the Editorial Manager at Later — the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Her experience in digital media has taken her to London, Sydney, and Dublin, and she’s helped dozens of brands build their content and social strategy. When Nikki’s not working on blog content for Later, you’ll find her outdoors with her dog, Arlie, or listening to the latest true crime podcast.

I first met Nikki when I started writing for Later – I wrote a blog post about captions in Instagram Stories, which had been a goal of mine for a long time.

In this episode, we talk about some strategies for having others creating content for you – typically referred to as User Generated Content – and working with smaller influencers for maximum impact.

Since we recorded the podcast, Later has announced a new date for LaterCon — join Nikki and team Later on Sept 29th for a day-long virtual event all about social strategy. Get your free ticket here!

You can find Nikki at: