Today on my show, “The Instagram Stories“, my friend Ashley Coffey stopped by and shared a deep dive on Branded Content Partnerships – what they are, how they work, and why you should be using them.

In case you are not familiar with Branded Content posts, here’s the general overview: Creators (or Influencers) can create posts, then tag Business Partners (the company that hired them) and then tagged posts will include the Business Partner’s name and the label “Paid partnership with.” The Business Partner will be able to see metrics for the posts they’re tagged in. Then, Business Partners can use that post as an ad – and IT LOOKS LIKE ITS COMING FROM THE INFLUENCER. The best part – they can target the Influencer’s followers with the ad!

Branded Partnerships are a win for everyone, and worth using. For more details, check out this episode of the Instagram Stories featuring Ashley Coffey.