Before I started my Amazon Flash Briefing, there were some key things I had to decide. To ensure you reach your goals, determine these 5 things before starting.
5 Important Things To Decide Before Creating an Amazon Alexa Flash Briefing
  1. Pick a niche topic that people are searching for information on, preferably one that is under-served.  The potential audience doesn’t have to be huge, as long as there’s a group of people devoted to that niche topic. Bonus: use the keyword or brand name people are searching for in the title of the Flash Briefing.
  2. Decide on the length. How long will each episode be? Flash Briefings can be between 1 and 10 minutes, but the goal is to make sure the episodes are interesting, educational, or impactful.
  3. Decide on the frequency. How often will new episodes be published? It doesn’t have to be daily, but the vast majority of listeners are Monday to Friday, with some people listening over the weekend. As long as you set the expectation up front of how often new episodes will be posted, then stick to that schedule, your audience will grow.
  4. Decide on the content. Will your episode be focused on news, education, strategy, or a mix? How will you ensure you have new content to discuss on a regular basis? Will your content be recorded in advance and posted in a schedule, or will you record daily for immediate upload?
  5. Remember that the content is disposable! Once a new episode is posted, the old one is no longer available through Amazon Alexa. Therefore, the content quality doesn’t have to be perfect, it just has to be good enough to convey the information. Once you post a new episode, listeners who want to hear yesterday’s content will need to take multiple steps to find your older episodes.  Focus on making your episodes as powerful as possible in as little time as possible.

Want to chat about building your own Amazon Alexa Flash Briefing? Contact me to get started!