What’s going to be the next “BIG THING”? What’s going to be the next “Instagram”? What’s going to be the next platform everyone is on?
I think about this all the time. Here’s what I know.
Take EVERYTHING you’ve learned from Instagram because it will apply to the next BIG THING – whatever that is.
In 1996, I got on AOL Instant Messenger (shout-out to my AIM “buddy list” friends!) and learned how to chat with people using the internet.
In 2000, I focused on texting. The conversation was different from AOL Instant Messenger because typing out messages was a lot harder.
In 2015, I was all in on Snapchat. I could talk to the camera, show my day, my surroundings, interview people, and more.
The day Instagram launched Stories in 2016, I applied every single thing I learned about Snapchat into Instagram Stories.
Now I’m applying everything I learned from Instagram Stories into this new audio format that’s only available for 24 hours. I’m positive this will prepare me for whatever comes next.
Next month, I’m on a panel at the Voice Summit in NJ, talking about disposable, short-form audio called “micro-casts”. Here’s some of an interview I did.
VOICE: Let’s start from the top. How did you end up in micro-casting?
Daniel Hill: I have a long-form podcast (typically 15 – 25 minutes) about Instagram where I interview experts, but I noticed listeners start dropping off after the 12-15 minute mark. It also takes me too long to record an interview, edit it, type show notes, add an intro/outro, post it, make social media posts out of it, etc. That’s a full time job right there.
I got very involved with Instagram Stories back in 2016, and in 2018 I realized micro-casting was very similar— disposable daily content that did not need to be perfect. I searched the Amazon skills store and although there were many social media Flash Briefings, there were none strictly about Instagram. So I approached Instagram and requested their permission to make one.
In your experience, what do think listeners find the most attractive about micro-casts?
It’s all about time and attention. Teachers are taught to educate students in 8 – 10 minute blocks of time because that’s how long TV shows have before commercial breaks. Contrast that with podcasts, which can be various lengths – some 30 minutes, some over an hour! People don’t always have the time or the attention span for episodes that are very long, so going shorter and more impactful is always better.
Does this mean everyone should start turning their podcasts into a series of micro-casts instead?
Micro-casts should be a way to have daily posts, but ultimately, for more in-depth pieces like interviews, listeners can find the long-form version of the podcast.
What advice would you give to entrepreneurs and marketing teams who think micro-casting is just a fad?
Everything is a fad. But right now, consumers are buying smart speakers and the marketplace is extremely sparse. It’s a chance to build a very engaged audience of daily listeners very quickly before the general population has caught on and it gets crowded.
You’ll be on a fascinating panel at VOICE about Micro-casting vs. Podcasting. Who should be in the audience and why?
Any podcaster or person who wants to build an audience should be there. This is a huge opportunity to build a new audience of people who are searching for small clips of information in a way they can easily digest as they go about their daily lives. They only need to say “Alexa, tell me the news” as part of their daily routine while driving or cooking and you will have daily access to their attention.
Read the whole interview here!