In case you’re not following the Instagram @creators account, you should be. Instagram has been sharing a ton of valuable info on there. Today and tomorrow, I’m going to be sharing some of the insights from this account – most of which address specific myths about how Instagram works.
These answers are directly from Instagram. Ready?
Q: Does the type of account you have impact ranking?
A: No, we do not favor post from businesses or verified accounts in feed. If you interact with that content more, of course it is more likely to appear at the top of your feed. (Side note, what isn’t said here is that ads are most favored in the feed.) Q: Does feed ranking favor videos over photos?
A: We don’t universally favor photos over videos. Your feed is customized for you, so it really depends on how you use Instagram. If you consistently watch a lot of videos, that will be reflected in your feed.
Q: How often do you change the algorithm?
A: Because it’s powered by machine learning, Instagram’s feed ranking is constantly adapting and improving based on data.
And now for the big question ….
Q: Why won’t you go back to chronological feed?
A: Since switching to a ranked feed, the average post is now seen by 50% more followers than it did with a chronological model.
And now, let’s just clear up some quick misconceptions …
Q: I’ve heard that the algorithm ranks post higher that get a lot of likes or comments in the first 30 minutes?
Q: I’ve heard that Instagram doesn’t count something as a comment unless it’s more than 1/2/3 words?
Come back tomorrow for more insights from Instagram on engagement pods, getting verified, and how the algorithm works.
Photo credit: @lnphotoart