Instagram has so many new features they’ve announced that all feature the word “Creator”. The newest option Instagram is now offering are Creator Accounts.

This is confusing because Instagram uses the word “Creator” to describe the new scroll wheel of options in the Stories camera (called “Create Mode”) AND the Creator Studio within Facebook designed specifically for Instagram (called “Instagram Creator Studio”). Someone at Instagram really likes the word “Creator”! Let’s go through all 3 of these so you understand everything, including the features you have access to today! Ready?

Did you know that Instagram is now offering Creator Accounts? They are slowly rolling out as an option for users. (I don’t have this option yet.)
However, it’s confusing because Instagram uses the word “Creator” to describe other recent updates and features, including the new scroll wheel of options in the Stories camera (called “Create Mode”) and the Creator Studio within Facebook designed specifically for Instagram (called “Instagram Creator Studio”). Confused yet?
Let’s go through these. Ready?
1. Instagram Stories “Create Mode” is a circular scroll wheel of options that appears when you open the Stories camera. Create Mode essentially gives users an easy way to share Instagram Stories without a photo or video. It’s similar to ‘Type’ mode, except you can add filters, effects, and stickers. You can choose the “Create” option and then, without taking a picture (or uploading one), you can tap to type a message, use the question sticker, use the poll sticker, or use the countdown timer.  I have this option (yay!)
2. Instagram in Creator Studio is available to anyone with an Instagram Business Profile or Creator account.  The Instagram section in Creator Studio lets you manage all of your Instagram posts and get insights from a computer, including accessing all your video/photo/carousel/stories/IGTV content,

see how your posts are performing to learn what’s working and what’s not, understand who your followers are and when they’re most active, see what actions people take when they engage with your content and discover the reach and total impressions of your content. (I also have this! Yay!)
3. Instagram “Creator Accounts” are like Business accounts, but with more options. You get access to things an inbox with 2 tabs – a primary inbox tab (for messages you want to see), and a general tab (for messages you want to see later), and messages can be swiped between tabs.  The Creator account also gives access to see stats like how many people followed and unfollowed on any given day to examine overall growth, adds contact information and category labels (such as athlete, author or blogger),  and graphs to show Net follower changes.  (Sadly, I don’t have this feature yet.)
If you do have the option, you can can convert your personal or Business Profile into a Creator Account to access these features. However – there is a downside. Creator Accounts are not connected to the Instagram API at this time. This means using things like “Auto Publish” to schedule posts will not be available, although this may change in the future (and I expect it will).

To switch your personal account or Business profile to a Creator Account:

  1. Go to your account and tap the 3 horizontal lines, then pick Settings.
  2. Select Account
    • If you are migrating from a personal account, choose Get More Tools
    • If you are migrating from a Business profile, choose Switch to Creator Account
  3. Select your category. You can choose a category that best describes what you do.
  4. If desired, connect to your Facebook Page
  5. Review your contact information. At least one form of contact information is required. You’ll have the option to display or hide this on your profile.
  6. Chose your profile display options. You can decide whether to hide or display your category and contact details on your profile.
Which of these 3 “Creator” features/updates do you have? How do you like things so far? Are you still waiting on the music sticker, like me?