Save this post!! This is the DEFINITIVE post to explain the confusing terms in the Instagram Analytics. Save this post because you’ll be coming back to it often to figure out what these terms mean.

Background info: If you’re not using an Instagram Business or Creator account, you’re missing out of tons of valuable info that lets you know how your audience is finding your content and who they are. Under the “Discovery” heading, Instagram explains that “discovery” measures how many people see your content and where they find it.
However, it’s a little unclear what the terms used in the analytics mean. Here are the definitions for you.

Impressions: The total number of times your post has been seen.

Reach: The number of unique accounts that have seen your post. The reach metric is an estimate and may not be exact.

Follow: The number of accounts that started following you from that post.

There are 4 categories of where your post can be seen:

1. From the Homepage – this is the regular feed we all scroll through

2. From Hashtags – people searching through hashtags or following a hashtag you’ve used

3. From Profile – people who go to your profile directly in the Instagram app or via the website

4. From “Other” – this is left vague. I intensely dislike how vague this is.

The “From Other” section is actually a collection of subcategories. It combines views from posts:

A) shared through messages,

B) posts or notifications where you’ve been mentioned or tagged

C) saved posts and

D) posts that show up on the Following tab in your notifications.

I break this down in further detail on my Alexa show, so if you haven’t heard that yet, say “Alexa, tell me the news!” to hear it!

What kind of information have you learned from your Instagram Insights? I’d love to hear!

Photo credit: @lnphotoart