Michael Sherman has a digital marketing firm called “The Interactive Imprint,” a full service South Florida interactive marketing consulting company focused on social media and influencer marketing.

He recommends companies focus their social media efforts on being original and showing what’s behind-the-scenes from a human perspective. It’s not a sales tool like other platforms are – it’s a brand awareness tool. Showing testimonials, employee spotlights, happy customers – these are all great ways to show why someone would want to do business with your company.

Michael tells clients to think of social media like a billboard – the more times people see it, the more impactful it becomes. Since people don’t listen to ads on the radio as often or watch TV on commercials, Instagram is the place where you can get people’s attention.

Listen to the podcast, then check out Michael at the links below: