Lauren Davis helps organizations improve their branding, social marketing, and public relations. She’s a small business owner of a brick-and-mortar store, and has ingrained herself in the local community in her city.

Want Lauren’s key strategies to using social media wisely as a small business owner?

Lauren teaches her clients the importance of creating an emotional, human connection – and making someone feel something. People remember things if they’re emotionally tied in, but be careful not to overuse this concept.

How do you actually connect on an emotional level with your audience? Use the same kind of conversation you’d have at with a good friend at a coffee shop, with someone who would be your potential client. Open yourself by positioning yourself as an expert, but one who’s a human and still feels things. This reminds your audience of their own lives and the similarities between you.

Want to know more? Listen to the episode below, and then find Lauren online at: