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Episode #19 – Selling a Product or Service on Instagram with Mats David Awesome Goldberg of The Instagram Agency

If you want to sell a product or service on Instagram, you can't just start by posting pictures of your product or service. You need to give value, because Instagram does not exist just so you have a platform to sell your product or service on. Mats David Awesome Goldberg is the owner of The

By |2019-04-22T22:08:55-04:00April 22nd, 2019|Categories: Articles, Podcast|0 Comments

Episode #18 – Tips on Hashtags and Customer Personas with Megan Van Groll

Did you ever think of niching as a marketing tool? Being incredibly specific is the best way, because it lets you weed out the potential clients who are not a good fit, and gets your ideal customer excited. Megan Van Groll gained her experience in social media by volunteering at a local non-profit, joined the

By |2019-03-25T16:50:37-04:00March 24th, 2019|Categories: Articles, Podcast|0 Comments

Episode #17 – Finding the Balance Between Aspirational and Relatable with Malvika of Style By Malvika

Malvika is the founder and digital content creator behind the platform "Style by Malvika", focused on creating content in the luxury fashion world. According to Malvika, the key to Instagram is finding the balance between aspirational and relatable. Those can be contradictory, so it's important to meet somewhere in the middle. Small business owners can

By |2019-01-28T21:49:22-04:00January 28th, 2019|Categories: Articles, Podcast|0 Comments

Episode #16 – How to Market a Podcast Using Instagram with Aaron Render of the Uncontained Podcast

Aaron Render hosts a podcast called "Uncontained" where he interviews people in the entertainment industry - actors, musicians, comedians - about their roots, what advice they'd give, how they promote themselves, and what's kept them going when others tell them they won't succeed. In this episode, we talk about how Aaron can use Instagram to

By |2019-01-14T20:53:59-04:00January 14th, 2019|Categories: Articles, Podcast|0 Comments

Episode #15 – How Brands Should Use Instagram Stories with Josh Klemons

Josh Klemons is a digital storyteller and strategist. He helps brands find, hone, and tell their stories online. Josh works with brands on Instagram Stories, and shares the reasons businesses should be using Stories, which are pieces of content that are only visible for 24 hours. He calls them "ethereal" - which means "characterized by

By |2019-01-01T18:50:20-04:00December 31st, 2018|Categories: Articles, Podcast|0 Comments

Episode #14 – What Companies Need to Show on Instagram with Michael Sherman of The Interactive Imprint

Michael Sherman has a digital marketing firm called "The Interactive Imprint," a full service South Florida interactive marketing consulting company focused on social media and influencer marketing. He recommends companies focus their social media efforts on being original and showing what's behind-the-scenes from a human perspective. It's not a sales tool like other platforms are

By |2018-12-31T17:04:02-04:00December 24th, 2018|Categories: Articles, Podcast|0 Comments

Episode #13 – Creating an Emotional Connection on Instagram with Lauren Davis Creative

Lauren Davis helps organizations improve their branding, social marketing, and public relations. She's a small business owner of a brick-and-mortar store, and has ingrained herself in the local community in her city. Want Lauren's key strategies to using social media wisely as a small business owner? Lauren teaches her clients the importance of creating an

By |2018-12-03T09:32:05-04:00December 2nd, 2018|Categories: Articles, Podcast|0 Comments

I took on Instagram’s Legal Team and…..

A few weeks ago, I joined a Facebook group to help me find guests for my Instagram themed podcast, called “The Instagram Stories”. I posted my request for guests who were versed on building a following, then checked back later to see this response from a random person: “Daniel, I’ve had a few friends recently

By |2018-12-02T18:14:02-04:00December 2nd, 2018|Categories: Articles|0 Comments

Episode #12 – Instagram Hacks with Beverley Theresa

Beverley is a Social Media Strategist from Canada. Her title is "Your Favorite Social Media Strategist", which is one of the greatest titles I've ever heard. She gave some great information on this episode, including: 1. Start building a content database of striking images. Take pictures wherever you are and wherever you go. 2. You're

By |2018-11-16T08:55:06-04:00November 16th, 2018|Categories: Articles, Podcast|0 Comments

The One Tool Your Calendar Needs – And It’s Free

To have guests on my podcast, I'd email them asking if they'd be interested in coming on, they'd respond saying they'd love to, then I'd send over some times/dates that would work, then they would respond with some other times/dates that would work for them, then we'd agree on one, but then something would change,

By |2018-10-08T19:49:41-04:00October 8th, 2018|Categories: Articles|0 Comments

Episode #11 – How To Build An Instagram For an Under-Served Community

Overland Unlimited consists 3 guys - Shane, Neil, and Steve. They saw an under-served community, and wanted to do something about that. There are people who spend time going on multi-day outdoor trips, living out of their vehicles, so they decided to build an Instagram community based on other people's posts. Their goal is to

By |2018-09-06T22:07:24-04:00September 6th, 2018|Categories: Articles, Podcast|0 Comments

Episode #10 – How To Use Instagram To Market Your Small Business

How to Use Instagram To Market Your Small Business Marisa from AllTheSocial is a self-starter. She's taken on a variety of roles that led to her owning her own small business, offering her social media experience to clients. She started on Instagram at the outset, when things were old school. How old school? She started

By |2018-07-23T19:42:23-04:00July 23rd, 2018|Categories: Articles, Podcast|0 Comments

What’s The Best Way To Use Instagram at a Conference or Event To Get More Followers?

Headed to a conference, convention, or other event? Here’s how to use this opportunity to get more followers. (Caveat: the point is not just to get followers for the sake of followers, but actually find people who you can have meaningful relationships with. These relationships could be coaching, being mentored, sharing business opportunities, or working

By |2018-06-29T20:00:21-04:00June 29th, 2018|Categories: Articles|0 Comments

Episode #9 – How To Turn Your Audience Into a Community – Spencer and Sequoia

Spencer and Sequoia are musicians with an extremely engaged following. I asked them how they got such an engaged following. Here's what they told me. To start with, everything has to be sincere, authentic and genuine. Here are the steps they took to build a community. First, separate things from your personal account, and tell

By |2018-05-24T23:28:23-04:00May 24th, 2018|Categories: Articles, Podcast|0 Comments

Episode #8 – How and Why To Use Pinterest – Alisa Meredith

Alisa Meredith is obsessed with Pinterest advertising. She's the content marketing manager at Tailwind, a Pinterest and Instagram scheduling tool. Pinterest is based on images that you "pin" or save, and it's built to give people ideas, and then do them. MIND SHIFT: Instagram is about projecting an image of yourself. Pinterest is about planning

By |2018-03-22T20:10:26-04:00March 22nd, 2018|Categories: Articles, Podcast|0 Comments

Episode #7 – How To Use Instagram Stories and Go Live with Ladies Roadmap

JoJami and Lana of Ladies Roadmap have found an under served audience and are making content for them. They're starting a podcast for women over 50, going around the country in a motor home to meet women and inspire them. Here's some of the recommendations I gave them. On Instagram: People care about what you're

By |2018-03-22T18:23:29-04:00March 15th, 2018|Categories: Articles, Podcast|0 Comments

Episode #6 – How To Create Amazing Visuals for Social Media

Tabitha Carro teaches small business owners and people working on their side hustles how to use their phones to create visual appealing graphics for social media. Are you a small business owner who doesn't have the time to learn all the social media platforms and tools? Tabitha recommends sticking to just one platform, and give

By |2018-02-08T18:45:39-04:00February 8th, 2018|Categories: Articles, Podcast|0 Comments

Episode #5 – How To Become a Freelancer and Get Clients with James Santos

James Santos is a visual artist and designer. He's done work for major companies as an employee of a company, but now he's in the process of becoming a freelancer. He's proud of the experience he's gained working for larger clients but now he's looking to build up his own business. What's the best way

By |2018-03-22T21:33:10-04:00January 28th, 2018|Categories: Articles, Podcast|0 Comments

I Figured Out How To Build a Mailing List So You Don’t Have To

So many people are obsessed with email lists. "How many people are on your email list?" they ask. "How engaged is your email list?" Email lists are not new. I had an email list back in 1998. I made a fake advice column, and people would email me questions, and I would make up silly

By |2017-12-21T17:32:10-04:00December 20th, 2017|Categories: Articles|0 Comments

Episode #4 – Grow Your Instagram Following with these Five Advanced Instagram Strategies from Jen Lehner of Jen Lehner Media

  Jen Lehner teaches digital marketing and has built an amazing community on Facebook called "The Front Row". She has some great social media courses and even has a course on how to make your own course. Jen talks about her Instagram strategies for posts, ads, building a community, stories, livestreaming, and more. Subscribe on

By |2017-12-20T21:53:21-04:00December 20th, 2017|Categories: Articles, Podcast|0 Comments

Episode #3 – How To Build a Following Based on your Photography from Keeyahtay Lewis of Deadbolt Photos

Keeyahtay has a fulltime photography job. He's got also got a photography business on the side. Here's what I learned from him. Subscribe on iTunes! First - if you're doing something for the fame, you're doing it wrong. Second, the beauty of Instagram is being able to see other people's work - seeing photos from

By |2017-12-20T21:44:02-04:00November 20th, 2017|Categories: Articles, Podcast|0 Comments

I Went to College for Technology So You Don’t Have To

People constantly tell me "I don't know anything about computers or phones. I didn't grow up with this stuff." I feel the same way about cars or anything home repair related.  I didn't grow up fixing cars or houses. I'm constantly trying to figure out how people know how to fix cars and houses. I

By |2017-11-16T11:10:50-04:00November 16th, 2017|Categories: Articles|0 Comments

Episode #2 – Building Your Instagram Quickly Using Facebook Friends and Phonebook Contacts

Building Your Instagram Quickly Using Facebook Friends and Phonebook Contacts I wanted to make a podcast where I interview people who know a lot about Instagram. My plan is to get them to spill their secrets (for free!) so you can listen and learn from the best. But this plan has some downsides, which center

By |2017-12-20T21:44:54-04:00November 12th, 2017|Categories: Articles, Podcast|0 Comments

Episode #1 – Five Beginner Instagram Strategies From Sadie Olsen of Otto’s Cassava Flour

5 Instagram Strategies I Learned From Sadie Olsen of Otto's Cassava Flour Sadie markets a flour for people who can't eat gluten or are on the paleo diet. She started her company from scratch 2 years ago and she's now on shelves in major food retailers. Here are her Instagram secrets. Subscribe on iTunes! 1.

By |2017-12-20T21:40:09-04:00October 26th, 2017|Categories: Articles, Podcast|0 Comments

The Easiest Way to Prevent Your Instagram or Facebook (or Email) from Being Hacked

My screen popped up with a message from a friend. “Help!” it said. “I’m on vacation and I lost my wallet and I’m stuck! Can you wire me $2,000?” I sent a text to my friend to verify this, and it turned out he wasn’t on vacation at all. “People have been asking me about

By |2017-04-10T21:15:49-04:00April 10th, 2017|Categories: Articles|0 Comments

How to Solve the Biggest Problems With hashtags

Hashtags are typically described as discovery tools. "The best discovery method", you might hear. "The best way to be found," someone might say.  But ask yourself - when was the last time you personally clicked on a hashtag? If you're like me, you don't click on hashtags very often. You may occasionally, to see where

By |2017-04-03T12:48:29-04:00April 3rd, 2017|Categories: Articles|0 Comments

The Instagram 101

I remember hearing about Instagram in 2012, signing up, and being confused at the concept. "Why do we need Instagram if Facebook already exists? Who wants to see pictures of other people's food?" And this was before the selfie craze was born. Here's the way to think about it, using a brief foray into recent

By |2017-01-14T14:47:42-04:00January 14th, 2017|Categories: Articles|0 Comments

How Instagram & Snapchat Stories Can Help You Build Relationships In Ways Blogging & Vlogging Cannot

How Instagram and Snapchat Stories Can Help You Build Relationships In Ways Blogging and Vlogging Cannot Are you too busy to blog? Even if you had the time, you have to write in an engaging way, and you need to write regularly. You need to buy appropriate pictures for the post, or take your own

By |2017-01-14T03:14:09-04:00November 13th, 2016|Categories: Articles|0 Comments

How Snapchat Helps You Build Relationships In Ways an Email List, Blogging and Facebook Cannot

Do you have an email list? Do you have a Facebook page? Do you want to reach a younger, wider audience? If so, keep reading. If you don't like to read, here's a 45 second video with the highlights. https://www.youtube.com/watch?v=PFzEPz605Zo&feature=youtu.be Once upon a time, way back in 2010, I went on a job interview with

By |2016-10-03T21:24:54-04:00October 3rd, 2016|Categories: Articles|0 Comments

How To Hack An Email Account

A few years ago, my wife Lauren, along with some friends of hers, planned a surprise baby shower for her best friend. My wife sent out an email to her pregnant friend with their "pretend" plans to get lunch and BCC'd (blind carbon copied) the other friends she was planning the shower with. The email came

By |2016-05-12T17:45:14-04:00May 9th, 2016|Categories: Articles|0 Comments

How to Use Snapchat

How to Use Snapchat. 1. Download the app. Go to the Google Play Store or iTunes Store, search for "Snapchat". Install. (Note: there's no "computer" version - this is phone/tablet only.) 2. Open up the app. It looks like this: 3. Once you've installed the app, open it up, and click "Sign Up" 4. Enter

By |2016-02-29T03:07:45-04:00February 29th, 2016|Categories: Articles|0 Comments

Ideas Are the New Currency

On Thursday night, I went to a “Choose Yourself” meetup, which was titled as an “Idea Mixer”. The point is to come up with ideas – ideas are the new currency – and take one idea and combine it with another idea, until you have a completely new idea baby. We broke into groups as

By |2015-11-23T14:26:29-04:00May 2nd, 2015|Categories: Articles|0 Comments

What Stories Do You Have?

I like to ask people questions. One of my favorite activities is to ask people who are probably ignored by the general population about their day, or for their greatest story while on-the-job.It's actually reached the point where I do this without realizing. A few weeks ago, my wife and I went food shopping  at

By |2015-04-14T15:04:39-04:00April 12th, 2015|Categories: Articles|0 Comments

Have You Ever Had a Conversation with a Homeless Person?

I was interviewed yesterday about a young man I met who was homeless. I was in Journal Square in Jersey City, NJ. He walked up to me, ranting and using expletives. He couldn’t have been more than 25. I listened to his story, which was terribly sad. He’d been in multiple shelters, he’d had no

By |2015-04-05T19:09:46-04:00April 4th, 2015|Categories: Articles|0 Comments